Monday, October 22, 2007

How To Turn National News Stories into Local Media Coverage for Your Business

Our previous post explains the difficulty Francis Ford Coppola experienced after a break-in last month where years of his work and favorite photos were lost when his computers were stolen from his home.

We sincerely hope his valuable equipment and the cherished information it contains is returned to him.
We can also help our customers learn a lesson from his experience.

Digital Photography for Busy Women includes the FRAME™ Method, which is a simple checklist I created to help people understand what to do with their digital pictures after the moments have been captured. One step includes archiving pictures on two formats in two different locations. This strategy can protect your customers’ most valuable photographs and data from fire, theft or natural disaster.

Taking a national interest story and tying it in to how your company can provide a solution is an excellent way to gain news coverage from your local and regional media. For example, the piece about Coppola’s burglary could be tied to a new workshop you’re introducing to help protect customers from losing digital pictures. It could also be connected to using your online digital photo storage service or other related product. You can even offer a tip of burning two copies of photo CD-Rs and giving one to a loved one for safekeeping.

Consider contacting your local reporters to let them know that this is an important issue and you’d like to offer some advice to readers. Keeping in touch with your local newspaper can provide numerous opportunities to promote your business by offering advice and guidance to readers in your community.

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